Free UK Shipping over £50
Arts & Culture
For Any Occasion...
Design
Accessories
£49.95 GBP
At Nike, the desire to be the best is a journey, not a destination—better is always temporary.
Nike: Better is Temporary is a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognised products alongside previously unpublished designs, prototypes, insider stories, and more.
Beginning with \"Breaking2,\" an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.
The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of coloured tabs that extend from its interior pages.
Combining 500 colour illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.
About The Author
Sam Grawe is a writer, editor, creative director, and brand consultant based in the San Francisco Bay Area. He was previously global brand director for Herman Miller, where he lead integrated brand marketing and communications across a variety of platforms and media. Prior to this, he served as editor-in-chief of Dwell magazine.
UK
EU & International
Europe and International deliveries are sent via tracked shipping, and are free of charge on orders over £200.
For more information and pricing see the shipping information page here.
Returns
It’s okay if you change your mind, we offer a free 30-day returns guarantee within the UK, and on specific items in the EU. For more information see the full returns policy here.
We use cookies on our website to give you the very best shopping experience we can. By using this site, you agree to its use of cookies.
Sign up to get the latest on sales, new releases and more …