How to Reform Capitalism

It is normal to feel frustrated and sad about aspects of modern capitalism. At the same time, realistic hope of change can seem either utopian or demented. In fact, the way that capitalism works is inherently open to alteration and improvement. This is because the problems of capitalism are, in their essence, not about money, law, or politics, but about human psychology - the field of expertise of The School of Life. 

As this bold essay argues, the path to a better sort of capitalism starts with a clear-eyed understanding of our emotional functioning and the workings of our psyches. What follows is nothing less than a blueprint, revolutionary yet utterly practical, for a wiser and better kind of capitalism.

Chapters Include:

• Artists and Supermarket Tycoons
• The Birth of Consumer Society
• Higher Needs, a Pyramid and Capitalism
• The Promises of Advertising
• The Future of Brands
• The Future of Selling

Hardback book | 107 pages | 118 x 110 mm