It is normal to feel frustrated and sad about aspects of modern capitalism. At the same time, realistic hope of change can seem either utopian or demented. In fact, the way that capitalism works is inherently open to alteration and improvement. This is because the problems of capitalism are, in their essence, not about money, law, or politics, but about human psychology - the field of expertise of The School of Life.
As this bold essay argues, the path to a better sort of capitalism starts with a clear-eyed understanding of our emotional functioning and the workings of our psyches. What follows is nothing less than a blueprint, revolutionary yet utterly practical, for a wiser and better kind of capitalism.
Chapters Include:
Artists and Supermarket Tycoons
The Birth of Consumer Society
Higher Needs, a Pyramid and Capitalism
The Promises of Advertising
The Future of Brands
The Future of Selling
Hardback book | 107 pages | 118 x 110 mm
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