Up until now, nail polish has been a little bottle crammed full of chemical and toxic ingredients. As awareness has increased, nail ranges have become more ethical and more compatible with a healthier and greener lifestyle.
It’s now possible to bring together coverage, shine and hold without compromising on eco-friendly convictions!
Bio-based nail polish
The PURE Colour nail polishes are 84% bio-based. What does that mean? The solvents derived from petrol or natural gas are replaced with plant-derived solvents. So, it uses solvents made from natural origin raw materials such as cotton, maize, potato, wheat and manioc. What about the remaining 16%? This allows the polish to retain its easy application, shine and hold with natural and/or organic pigments (depending on the shade), filmogenic agents and plasticisers. It’s part of a necessary, controlled and accepted compromise.
As a plus: the polishes are enriched with plant keratin and starflower oil to nourish nails.
Colour and conviction
We say yes to 10-free polishes! And no way to paraben, toluene, dibutyl phthalate, formaldehyde, xylene, styrene, camphor, resin of formaldehyde, benzophenone-1 and nanoparticles.
- The PURE Colour range is vegan and cruelty-free.
- Everything is made in France using short supply chains where possible.
- The packaging is biodegradable and recyclable paper from sustainable, FSC-certified forests.
A polish that goes the distance
With PURE Colour, you get five days of wear – and even more if your nails take to polish well!